Safia BrilZen

July 26,2025

Rethinking Innovation: Metrics That Matter Beyond ROI

Innovation is the lifeblood of sustainable growth and a major driver of competitive advantage. Eighty-four percent of executives view innovation as essential, but only 6% are satisfied with their results. This stark gap reveals that traditional ROI (Return on Investment) measures don’t fully capture the full potential of innovation. Innovation is full…
March 13,2025

Augmented Intelligence to Drive Elevated Productivity

The digital age has been a whirlwind of innovation and disruption. Artificial intelligence (AI) is the driving force behind global digital transformation. It is estimated to add $15.7 trillion to the global economy by 2030. At the same time, almost 20% of jobs face the highest exposure to job displacement by AI. In an…

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